Matrix is a leading provider of International Telecom Solutions to Indians travelling abroad. As globetrotting becomes a way of life, it becomes equally important to seek communication options which provide good connectivity and convenience for you across the world.

Client

Matrix

Location

New Delhi, India

Industry

Telecom

Founded

In 1995

The Challenge: Brand Awareness

To increase brand online visibility for branded searches
Reach to the relevant audiences such as frequent flyers, students, travelers, etc.
Highlight special deals and offers regularly
Deliver high quality traffic which converts into leads at decent conversion rate

The Strategy: Online Visibility to Frequent Flyers

  • Detailed analysis of each product and services that brand has to offer
  • 500+ relevant and high potential keywords identified
  • Brainstorming over campaigns and ad groups structure
  • Split testing by creating different ad groups and ad copies
  • Bidding decently on performing keywords to maintain top position
  • To maintain right balance between quality score and average bid
  • Irrelevant keywords and non performing keywords updated in negative list
  • Highlighted offers and deals with the use of appropriate extensions

The Results: More Qualified Leads

Campaign level conversion rate scaled up to 68.75% within 1 month plus

3.12
Cost per Conversion
100
Conversion Increased by
2.11
Avg. Cost per Click
93.76
Cost per Conversion reduced by